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IKEA Wants Women To Pee On Their New Ad And Here's Why

IKEA Wants Women To Pee On Their New Ad And Here's Why

They've recently debuted another one of these promotions; this one promises to change someone's life forever-and that's not an exaggeration.

The advertisement will feature in the latest Ikea catalogue, the paper of which contains similar technology to a pregnancy test.

If you haven't heard already, Swedish agency Åkestam Holst has created a magazine ad for IKEA that encourages women to pee on it-the ad itself-for discounts, reports Adweek!

The concept works in basically the same way as a traditional pregnancy test, reacting to hCG hormone, which is found in pregnant women.

Roy and Kayla Moore's Jewish Lawyer Voted for Doug Jones
The arrival of Smith and Jones on Capitol Hill highlighted the extent to which the #MeToo movement has swept over Washington . The groups have urged Republicans and Democrats to make it a priority this Congress. "That is a nonstarter", Jones said.

In a Swedish publication, Amelia Magazine, an IKEA ad featured a baby's crib with the text: Peeing on this ad may change your life.

"Re: Ikea pregnancy test strip ad".

The add, now running in Sweden, reads "Peeing on this ad may change your life" and when an expectant mother urinates on it, a discount code for a crib is revealed. The ad, which is now available only in the Swedish catalogue, has unsurprisingly solicited a strong response from people who are intrigued, disgusted and everything in between. Swedish agency Åkestam Holst, who created the advert, said the hard part was linking the bottom of the page (where you put your urine) to the area where your discount price will be revealed. There are no plans to place this ad in other markets, including the US.

Many think the add, which makes moms-to-be go the extra mile by "proving" they're pregnant in order to get a discount, is sexist.


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