Entertaiment

Six-year-old among YouTube's highest earners

Six-year-old among YouTube's highest earners

Pegged as YouTube's youngest vlogging success story, the six-year-old began his journey in March 2015 when, after watching other toy reviews - which were initially only done by adults - he asked his parents why he couldn't review toys himself.

A family-run YouTube channel, Ryan ToysReview generated about $11 million in pretax income in 2017, according to Forbes' annual list of the highest-earning YouTube celebrities.

The United States boy shot to fame after a video of him opening a Lightning McQueen egg went viral in 2015. "Join Ryan to see him play with toys and review toys for kids!" reads the description on his popular YouTube page.

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The raw estimate tied Ryan ToysReview with the YouTube comedy stalwart Smosh for eighth place on the rich list. According to Forbes' rankings, Ryan ToysReview earned over USD11 million in 2017. The homemade production value of his reviews, coupled with his age and the direct connect he is able to make with his viewers (often from the same age group) affords him a unique air of authenticity. But the one YouTuber whom you (probably) haven't watched yet - unless you're a new father - is the one you should get to know: six-year-old Ryan.

Ryan's videos have attracted an accumulated 16 billion views so far since the channel was launched over two years ago. The video is now having more than 801 million views. The videos posted nearly daily on the channel are all shot and produced by Ryan's parents, who began "Ryan ToysReview" in March 2015 when he was still 4 years old.

"For the last 18 weeks and counting, Ryan ToysReview has been the most popular channel on YouTube in the USA, and the second largest in the world, a bigger attraction than household names like PewDiePie and Justin Bieber, and media empires like BuzzFeed, The Tonight Show, and the WWE". In the video, Ryan could be seen reviewing a "Giant Egg Surprise" box. "That viewership translates to around $1 million a month in advertising revenue alone".


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