Tech

GM's Marketplace adds shopping features to your car's infotainment system

GM's Marketplace adds shopping features to your car's infotainment system

Marketplace can also be used to purchase 4G LTE Data packages, extend OnStar subscriptions, and receive discounts and offers on GM services and accessories.

Technological advances have increasingly been coming to cars, with GM's Marketplace being no exception to this.

Once in place, drivers of eligible Chevrolet, Buick, GMC and Cadillac cars with the Marketplace dashboard will be able to make direct purchases from GM partner brands including Starbucks, ExxonMobile, Shell Oil, Dunkin' Donuts, TGI Fridays, IHOP, Parkopedia, Applebee's, and Wingstop.

"The average American spends 46 minutes per day on the road driving", said Santiago Chamorro, vice president for global connected customer experience at GM.

General Motors Co. has launched technology into about 2 million 2017 and 2018 US vehicles that allows owners to order and pay for their favorite Starbucks or Dunkin' Donuts brew before pulling up to the drive-through window.

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From now on, GM customers can order and pay for their favorite product from the comfort of their vehicle, probably trying to wash away the discomfort a traffic jam brings in any driver's life. Within the next 12 to 18 months, General Motors will roll out a suite of personalized features for its vehicles with the first being Marketplace.

There will be limits to the functionality of the new marketplace feature since it's created to be used while driving. Starbucks (SBUX) and Dunkin' Donuts (DNKN) integration will allow you to order your favorite drink or "food item" from your vehicle and then pick it up in the store or at the drive-through. They can then pay using a smartphone app.

Starbucks is one of the many company's that will be accessible to make orders through GM's marketplace. "Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers".

GM is not the only automaker looking to make drivers more productive behind the wheel - and without having to use their smartphones. However, Chamarro says GM sees a big opportunity to cash in on what is expected to be a $57 billion market on-demand economy by the end of the year. Starbucks will become available through Marketplace in early 2018, and more retailers are likely to follow. Stay up to date with all the local news, weather and sports as well as live newscasts and events as they happen.