Amazon Prime Video finally lands on Apple TV

Amazon Prime Video finally lands on Apple TV

Amazon is now engaged in a feud with Google over voice-enabled products and access to video services, but that's hardly Amazon's only silly battle.

Watch on your Apple TV directly by downloading the separate tvOS app (requires Apple TV 3rd generation or later).

The release of the Apple TV app could signal Apple TV's return to Amazon, as well.

Yes, Virginia, there is an Amazon Prime Video app on the Apple TV.

The latest 4K HDR-enabled Apple TV is one of the best media streaming boxes around, but it's been lacking something important since the day it launched: Amazon Prime Video.

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Either way, this means that we'll likely see the Amazon Prime Video app launch for Apple TV sometime this week, with tomorrow being the earliest. The two companies famously fought over e-books and commissions from items purchased using Amazon's iOS app, and (other than briefly), Amazon hasn't sold the Apple TV since 2015. Alternatively, you can opt to subscribe just to Amazon Prime Video for £5.99 a month.

It's safe to say that Apple TV buyers do not buy it exclusively for watching Prime Video, but sure.

For Apple, it will help to more easily sell its set-top box to the 90 million US -based Amazon Prime subscribers.

"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV", Google said.