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Go venti with the world's biggest Starbucks, now open in Shanghai

Go venti with the world's biggest Starbucks, now open in Shanghai

Put in slightly less flowery tones, Starbucks has opened its biggest ever outlet in the world - a huge, 30,000 square feet (2,787 square meters) flagship operation in Shanghai, China.

Starbucks opened a new super-sized Roastery in Shanghai on Tuesday.

The roastery opens its doors to the public this week and is part of a Starbucks strategy to continue an already widespread expansion in China, where the coffee company already has a presence in around 130 cities.

The "super coffee house" on Nanjing West Road, one of the world's most prosperous shopping streets, is the United States chain's second such venture following the 2014 opening of its flagship facility in Seattle, Sina reports.

Here's what it's like to visit the Shanghai Roastery, the most over-the-top Starbucks in the world.

United Kingdom consumers face sharpest price rise in services for almost a decade
Moreover, the rate of prices charged inflation was the second-fastest seen since the survey began in 1996. A PMI covering the bloc's dominant service industry soared to a six-month high of 56.2 from October's 55.

Starbucks is partnering with Alibaba Group, owner of the South China Morning Post, to create what it is calling its "immersive AR experience" for customers, run on Alibaba's Taobao shopping app, which allows, for instance, digital menus and ordering, insights into its brewing methods, and merchandising.

He also said that China was becoming the most important market for Starbucks. Starbucks now has more than 3,000 stores across 136 cities.

Starbucks announced it would expand its investment in China in July 2017 by sealing its biggest deal: the company planned to acquire the remaining 50% of its East China joint venture in a $1.3 billion transaction.

Starbucks is going venti in China. "We can build new stores in China for decades and still have [an] opportunity for growth there".

Even though Chinese are traditionally tea guzzlers and less hooked on coffee than Americans, the country's growing ranks of upwardly mobile consumers still view Starbucks as an attractive, aspirational brand.


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