The Ferrari FF – Ferrari’s ‘almost’ SUV. But now there will be a real Ferrari SUV
13 Agosto, 2017, 14:50
It's said that Ferrari is considering the model under direction from CEO Sergio Marchionne, who has said in the recent past that Ferrari will not do an SUV.
The last time the words Ferrari and SUV were put together, it was met with rejection from the Italian automaker. "However, we are thinking of doing so as FCA, and if we will enter, with one of the brands from the group, we do not know which one it will be right now".
For years, Ferrari seemed like the one holdout in a world filled with luxury and sports auto brands stumbling over their heritage to bring jacked-up all-roaders to market-no doubt inspired by the success seen by Porsche with the Cayenne.
Sources cited by the Bloomberg news agency have suggested that the "Ferrari Utility Vehicle" could form part of a new five-year-plan created to boost sales beyond Ferrari's current self-imposed limit of 10,000 cars per year. That said, Ferrari's board hasn't made the final decision on wether to develop this vehicle or not.
With Bentley selling lorry loads of Bentaygas, Porsche still making hay, Maserati in on the act and the Lamborghini Urus and Rolls Royce Cullinan nearly here (not to mention Land Rover's success), it would be corporate suicide not to deliver a Ferrari SUV. Whatever the motivation, Ferrari is determined to disrupt the SUV market.
It's understood the new model, which has previously been rumoured as the F16X, is being conjured up as part of a five-year business plan to help increase sales beyond its 10,000-unit annual cap.
"And I think we have a lot of customers, who will be more than willing to drive a Ferrari-branded vehicle that has this kind of utilitarian objective".
Ferrari's current target is to boost vehicle sales to 9,000 cars in 2019 from 8,014 in 2016. But the fact that he's talking about it in the open-especially during a conference call for investors, who would presumably be quite interested in the jump in profits such a vehicle would be likely to bring- suggests the carmaker might well have already made a decision.